The Mexican girlies are taking over! The girls are in a limo, shaking ass, sipping on something, and exuding confidence in ZumZum, all that I can ever want in a contemporary Perreo Banger.

Mexican-Belizean sensation on the rise Immasoul and emerging star of the Reggaeton Mexa scene Charly Gynn link up in ‘ZumZum’ a fun two-minute and forty four second number where they warn their romantic conquests that they’re in the fast lane with no plans of slowing down–in other words they better keep up.

The pair compliment each other leaving no moment to chance on the track, excitingly layering catchy lyrics making for a clever combination with the beat, produced by Okeiflou. Immasoul’s decision to dive into reggaeton in “Zum Zum” is particularly exciting, as it represents a daring step away from her established R&B roots. Known for her smooth, soulful voice and intricate melodies, Immasoul takes a risk here, embracing reggaeton’s bold, bass-heavy beats and high-energy vibe. This shift not only demonstrates her versatility as an artist but also highlights her willingness to experiment with her sound. Her voice glides over the beat with a smoothness that contrasts with reggaeton’s typical gritty undertones, adding a fresh dynamic to the song that feels uniquely hers.

Charly Gynn’s contribution to the track also brings an edge that heightens the track’s energy, giving it that infectious reggaeton drive. Her delivery is more assertive, contrasting with Immasoul's smoother approach and infusing the track with a lively back-and-forth energy. Together, they bridge their differences to deliver a cohesive reggaeton experience, while pushing the Neo-genre’s boundaries in exciting ways. "Zum Zum" is a refreshing example of how emerging artists can honor their respective roots while daring to explore new creative territories.

What are your thoughts?